Connected through our shared Vision and individual connections to youth athletics, the NAS leadership team brings extensive collective experience in business, marketing and operations.

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James Shipley

img_jamesshipleyFounder & President
James manages all marketing activities on behalf of NAS, brand partners and all affiliated school districts, including strategy, program creation, sponsorship sales and activation and marketing communications. He has more than 20 years experience using sponsorships to increase awareness and customer acquisition for brand clients. 

Jenell Marcus

JenellDigital Media Specialist, Graphic Designer
Jenell manages all of NAS's internal website content management and design, including creation of corporate marketing and sales materials, and maintaining social media channels. She also operates the support desk for all NAS clients. Prior to NAS, Jenell owned a graphic design business and managed a commercial retail printing facility. email:

Timothy Chartier

chartierAssociate Professor of Mathematics, Davidson College
The StatSquad curriculum was developed in a partnership between NAS and renown statistician Tim Chartier. Dr. Tim Chartier is an Associate Professor in the Department of Mathematics and Computer Science at Davidson College. He holds both a B.S. degree in applied mathematics and a M.S. degree in computational mathematics from Western Michigan University. He received his Ph.D. in applied mathematics from the University of Colorado at Boulder.



Lucas Tanner

lucas tanner pic

Chief Operations Officer
Lucas has been a media executive for over 21 years.  As a COO and CFO, he has helped build and lead 6 media and technology companies. As an  investment banker, he has financed over 50 companies with over $500 million. 
He is passionate about building companies and believes in data driven decisions and collaborative teamwork. He holds an MBA from Columbia university in Finance and BA from University of California at Berkeley. email:

Chris Barry

Corporate Partnerships
School District Manager
Chris is responsible for account management with NAS clients.  Chris has over 20 years of experience in managing corporate and non-profit accounts, as well as being a Business Coach to executives and entrepreneurs. Chris’ expertise supports in expanding corporate relationships to drive revenue to the properties. email:

Terri Murphy-Kempthorn

Business Development
As a daughter of a hall of Fame high school football coach and collegiate gymnast at the University of Michigan, Terri is passionate about student-athletes and understands the importance of this role for so many.  Couple this with 30 years of media, marketing and sales experience, Terri takes her responsibility to manage and grow sponsorship sales and activation seriously for the greater good of both middle and high school student-athletes, coaches and staff as well as our corporate partners who choose to brand and grow their businesses  while giving back to their community. email:

Ashley Osiecki

Communications Director